What is a "Unique Features"? The Most Authoritative Explanation.

What is a unique feature?

A unique feature is something that makes your company stand out. What do you provide that differs from your competitors and appeals to your target market? Why are unique features so important? Uniqueness translates into features or benefits that solve buyer problems. They give buyers better reasons to buy.

Do unique features really matter?

Prospective buyers want to know that they are getting something cutting-edge. This reinforces their decision to buy from you versus from your competitor. In most cases, if there is no perceived uniqueness, the differentiator boils down to price. However, to identify unique features that really matter, think about what problems they solve.

What is uniqueness and why is it important?

Uniqueness translates into features or benefits that solve buyer problems. They give buyers better reasons to buy. They help to provide unique versus commodity pricing. Here's an example: Think of the Apple Airpods.

What determines a person's uniqueness?

More than any other trait, a person's experiences determine their uniqueness. New experiences irrevocably change our perceptions and physically change our brain, creating new pathways from each new fact learned, person encountered, or task. Even whether they have children influences their behavior. 2. Your Core Beliefs