What is a "Radio Disruptor"? The Most Authoritative Explanation.

What is a "Radio Disruptor"? The Most Authoritative Explanation.

What is a disruptor?

Nowadays, the label of “disruptor” is often used in the technology or business industries. But what exactly does this buzzword mean, and what exactly makes a disruptor? The status quo of an industry, happy with business as usual, will probably tell you that a disruptor is a chaotic force that’s bad for business.

How do disruptors make their mark?

Disrupters usually pay their dues by working hard to gain insights into their sector, cultivating meaningful relationships, and slowly making their mark before challenging the market leaders in their industries with disruptive technologies and ideas. Not all disruptors follow the same path or have the same goals.

Is Uber a disruptor or disruptor?

But disrupters start by appealing to low-end or unserved consumers and then migrate to the mainstream market. Uber has gone in exactly the opposite direction: building a position in the mainstream market first and subsequently appealing to historically overlooked segments.

What is a low-end disrupter?

Low-end disrupters (think steel minimills and discount retailers) come in at the bottom of the market and take hold within an existing value network before moving upmarket and attacking that stratum (think integrated steel mills and traditional retailers).

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